Taylor Swift and Travis Kelce’s ‘Break-Up Contract’ Goes Viral—but It’s Totally Fake

Have you seen that contract purporting to show some kind of manufactured romantic agreement between Taylor Swift and Travis Kelce? Photos of the contract went viral this week, claiming to expose the relationship between the international pop star and pro football player as nothing more than an elaborate PR stunt. The document even appeared to show the couple would be breaking up around September 28. But it’s completely fake. A hoax. Total horseshit, to put it another way.

The document appears to show the letterhead of public relations agency Full Scope and bears the title, “Comprehensive Media Plan for Travis Kelce’s Public Relations Following Breakup with Taylor Swift.” The media strategy document even leads with a confidentiality notice before laying out the plan for minimizing any negative fallout for the celebrities.

“The statement should be gracious, respectful, and stress mutual respect,” the document reads. It also details a plan to release an official statement on September 28, three days after the scheduled break-up. But, again, it’s not real. And aside from the fact that it looks like a homework assignment for a public relations class, we know it’s fake because Full Scope is denying its authenticity.

Full Scope told the British tabloid The Daily Mail that the contract is “entirely false and fabricated and were not created, issued or authorised by this agency,” while also saying it may take legal action.

It’s not entirely clear who first created the images of the fake contract, though they popped up very early on Reddit. But wherever they first originated, the document was spread far and wide by some of the dumbest people on social media. Who are the absolute dumbest people online? People who are currently giving Elon Musk $8 per month for a blue checkmark, of course.

“TAYLOR SWIFT – TRAVIS KELCE RELATIONSHIP IS STAGED?” one particularly idiotic account on X wrote Tuesday. 

“A document bearing the letterhead of Travis Kelce’s PR firm is circulating online, indicating a contract that mentions the couple’s planned breakup on September 28. The text for the announcement has already been drafted,” the account continued.

That account, known as the Gas Stove, has just 6,000 followers. But anyone who pays for a blue checkmark gets boosted in the X algorithm, meaning a lot of people can potentially see their ramblings and conspiracy theories. And that’s part of why X has become so filled with garbage ever since Musk bought the site in October 2022. The platform is overrun with the weirdest losers imaginable, who all crowd out what used to be an imperfect but helpful tool for learning about news in the world.

Oddly, the supposedly “leaked” document is just a media plan for a break-up rather than some kind of contract for two people who would enter into a fake relationship. But, this being the internet, conspiracy theorists pushed the big nothingburger into even weirder territory by claiming the fake document was evidence of something even more sinister.

Taylor Swift and Travis Kelce ‘Allegedly’ had a Contract of when to Break up 😂

🔴 REMINDER…

The Pentagon Psychological Operations Unit Floated Turning Taylor Swift into an Asset During a NATO Meeting to be used as a PSYOP to Combat Online ‘Misinformation’

So understand that… pic.twitter.com/BNAESCOEUG

— MJTruthUltra (@MJTruthUltra) September 4, 2024

Taylor Swift has been a target of far-right conspiracy theories for years, as Republicans continually try to insist that anyone who opposes Donald Trump must be weird or evil. MAGA shit-stirrers online have even tried to claim that Swift’s popularity was manufactured by the CIA, calling her a “psy-op” to push the Democrats’ agenda. And it’s not unusual for completely unhinged garbage like that to exist on the internet. But it gets elevated by dipshits with large platforms, including guys like Jesse Watters of Fox News who insisted he was just asking questions when he did a segment about Swift as a Pentagon psy-op earlier this year.

Swift will remain a target of weird conspiracy theories for as long as she remains a person who finds people like Trump repugnant. But hopefully, the internet is becoming somewhat immune to the weirdest bullshit that floats around on X these days. No, Taylor Swift and Travis Kelce aren’t breaking up in some pre-scheduled event. Even if a bunch of blue checkmarks on the website formerly known as Twitter tell you that’s the case.